What is Branding and Is it That Important?
Updated: Aug 5, 2022
Do I need to spend money on building a brand? Can’t I just connect with people one by one and hope to land on the one that will bring me to stratum?
You Can Have The Best Product/Service In The World, But If No one Knows about It Or Feel Like You Do, You Are Fighting A losing Battle. Time To Work Smarter Not Harder!
Increase Brand Awareness and Credibility Your digital Presence is no longer a commodity, It's literally the most important connector between you and the world.
A Brand Is Not . . .
(These are legal properties.)
A Mission Statement
(This is a reminder.)
A Logo or Slogan
(These are your signatures.)
A Product or Service
(These are just the tangibles.)
(These deliver your messages.)”
BRANDING IS WHAT PEOPLE SAY ABOUT YOUR PRODUCT OR SERVICE WHEN YOU ARE NOT IN THE ROOM AKA “YOUR REPUTATION” AND REPUTATION IN TODAY’S DAY AND AGE, REQUIRES CONNECTION TO BE ABLE TO TURN CLIENTS INTO ADVOCATES.
Products vs. Brands
A product is built in a factory . . . A brand is built in trust and relationships
A product is easily copied by a competitor . . . A brand is unique
A product is an object . . . A brand is a personality
A product is sold by a merchant . . . A brand is bought by a customer
A product is quickly outdated . . . A brand is timeless”
Gaining clarity on these important aspects of your business is essential, but is not enough to push your product or service through the rooftops, or sell many of them.
Here are a few questions to gain some clarity and help you in this process
1- Whom do you serve?
2- How do you serve them?
3- What are you providing?
Once we attach a very strategic strategy around these questions we can create an elaborate a very intentional system that will never fail.
Are you more likely to trust Someone who has An established personal brand?
In today’s hyper-competitive and über-connected world, it is necessary for brands to have a clear purpose and meaning for consumers. An authentic brand comes from within. It is the exposure of what a company really is. A few interactions with the company will quickly reveal if their marketing and branding is simply saying what they think will appeal rather than what they think and believe. Brands run into problems with social media when there is a lapse between what consumers expect, how the company behaves, and what they promise.”
You’ve put in the hard work and built your business, so why do you need to build a brand as well? Simply put, a brand is a business’s identity. It’s the part of the business that connects with students and keeps them coming back.
Any business owner that wants to ensure success should prioritize building a brand. Here are five simple steps to help make your mark as a creator.
1. Know the basics
Ask yourself—why does your business exist, and what is its purpose? Use your “why” to craft a mission statement that fits why you started in the first place.
2. Be consistent
Consistency is key when it comes to the longevity of your business. Establishing trust is crucial for brand loyalty, so showing up regularly is a must.
3. Choose your marketing channels
There are so many social media channels out there. But you don’t necessarily need to be on all of them at once. The key is to start small and expand as you grow.
4. Establish your expertise
As a business owner, establishing your presence as an expert in your niche can boost brand awareness and credibility. You just have to be willing to put yourself out there.
5. Create a community
Your community members are your brand ambassadors. They can help you expand your reach and grow your business. You want students to be dedicated not only to your product but also to whatever else you have to offer in the future.